PGA and BMF tee off new partnership to grow game
JOHANNESBURG (9 OCTOBER 2014) - A new partnership between the PGA of South Africa and the Black Management Forum (BMF) hopes to spark greater growth in the game amongst middle class South Africans.
Golf faces a global challenge when it comes to participation, and overcoming the barriers to participation.
According to Ivano Ficalbi, the chief executive of the PGA of South Africa (PGA of SA), the PGA drives the growth of the game through their PGA Members who are active in all facets of the game. The game of golf needs to introduce more golfers and retain current golfers in the local game.
"The PGA World Alliance (the collective association for all the major PGAs of the world) initiative is for the PGAs to be active within the middle class who have access to the game," says Ficalbi.
"The BMF membership structure fits this profile and this is why the PGA took the step to work in conjunction with the BMF to grow the game through their membership."
The BMF is focused on the development and empowerment of managerial leadership primarily amongst black people.
Through this partnership, BMF members can attend PGA of SA Learn the Game clinics at a golf club/golf facility under the coaching of PGA professionals, and PGA of SA members can attend various BMF functions.