PGA goes national with new Interclub tournaments
JOHANNESBURG (1 April 2015) - The PGA of South Africa has expanded its new Interclub tournaments to all five of its regions this year as part of the organisation's drive to create greater value for golf clubs around the country.
The Interclub tournaments, sponsored by Europe's leading airline Turkish Airlines, were designed to create more synergy between the PGA of South Africa and golf clubs in the regions, and offer greater commercial value to the clubs through the PGA's Partners and Affiliates programme.
For the first time this year, the Interclubs will take place in the five regions of Gauteng North; the Western Cape; KwaZulu-Natal, Free State and Northern Cape; Southern and Eastern Cape; and Gauteng Central.
"We want the golf clubs to know that they can use what the PGA of South Africa can offer them to add greater value to their members. Companies want to associate with golf clubs, and as a respected brand in South African golf we are there to facilitate this, from better insurance options to more competitive catering solutions for the clubs. We have developed very strong commercial partnerships and we want the clubs to know that we can spearhead such partnerships to their benefit as well," said Andy Bean, the National Business Development Manager for the PGA of South Africa.
The decision to expand the programme follows the first two successful Interclubs hosted in the Western Cape and Southern and Eastern Cape, where each golf club was represented by the club captain, president, general manager and club professional in a one-day competition.
"The Interclub concept is successful because it gives the PGA a platform to communicate its activities to the golf clubs and to keep networking at this level of the game. It also allows the PGA pro at a golf club the opportunity to host key decision makers for the day and form partnerships that can benefit the club.
"As a sponsor, Turkish Airlines has recognised this opportunity to promote its golf offering, such as the fact that it offers golfers one golf bag of up to 20kg free of charge. This is a perfect example of how our job as an organisation is to bring commercial partners and golf clubs together for each other's benefit."