TomTom SA and PGA of SA Announce Strategic Partnership

TomTom South Africa and PGA of South Africa Announce Strategic Partnership

TomTom's Golfer GPS Sports Watch announced as the official GPS and Navigation Partner for PGA Professionals

JOHANNESBURG (8 August 2015) - TomTom South Africa and the PGA (Professional Golfers Association) South Africa are pleased to announce their official partnership, which will see the TomTom Golfer GPS Sports Watch on the arms of passionate golfers around the country.

With a membership of 620 fully qualified PGA professionals, the PGA was founded in 1925 and PGA professionals are employed in every aspect of the golf industry within the country. The PGA has noteworthy affiliates such as Ernie Els Wines, Avis and Diners Club South Africa.

"The PGA is widely known for its exacting standards and rounded support to the golfing community in South Africa," says TomTom South Africa's Marketing Manager, Carey Dodd. "TomTom South Africa is pleased to support such an established golfing brand and association; and we will do our best to work with the PGA to elevate the enjoyment of golf within our country."

The TomTom Golfer GPS sports watch is designed to make it easy for golfers to improve their game. Unique course graphics clearly show accurate distances to hazards and layups, and the best approach to the green. Providing key golf course data from more than 34,000 golf courses across the globe on its extra-large screen, course updates are delivered wirelessly via a unique smartphone app, so golfers can trust they are playing with the most up-to-date course information. The TomTom Golfer GPS Sports Watch will be available at your preferred golf facility for use both on and off the course when it comes to hazards, lay-ups and greens to help improve their game.

Ivano Ficalbi, Chief Executive of the PGA South Africa says, "The PGA of SA prides itself on being associated with quality partners and brands and our new affiliation with TomTom continues this tradition. The TomTom Golfer is a natural fit as not only does this exceptional product add to the professionalism of the game and our members but more importantly provides a quick and very easy to use platform for all golfers enhancing their enjoyability of the game and adding to the whole playing experience."

Dodd adds that the addition of the TomTom Golfer to the PGA tournaments is a great opportunity for the brand but also for the sport. The watches will offer all golfers a diverse range of functions that will not only allow for a more competitive game, but one that's faster too."

About The PGA
The Professional Golfers Association of South Africa is a members' organization of over 500 qualified Club Professionals. The PGA was founded in 1925 and lists amongst its members over the years many of South Africa's greatest golfers and most dedicated servants of the game. The PGA is committed to training and serving golf pros whose principal aim is to offer a highly professional service to golfers in all aspects of the game.

About TomTom
At TomTom (TOM2), our mission is to make technology so easy to use, that everyone can achieve more.
We created easy to use navigation devices, helping millions of people to get where they want to be. Today, we continue to simplify the complex, making technology more accessible for everyone. We have four customer facing business units: Consumer, Telematics, Automotive and Licensing. We make easy to use navigation devices, sport watches and action cameras for consumers. We enable businesses with vehicles to more easily manage and improve fleet efficiency whilst increasing overall business performance with our Telematics solutions. We also offer a world leading real-time map platform that is powering innovative location based services and helping to make automated driving a reality for the automotive industry. Founded in 1991 and headquartered in Amsterdam, we have 4,200 employees worldwide and sell our products in over 46 countries.

For more information:
Craving Novity
Taryn O'Brien
+ 27 (0) 470 5900
taryn@cnhb.co.za

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About the PGA of South Africa

The Professional Golfers Association of South Africa is a members' organization of over 500 qualified Club Professionals. The PGA was founded in 1925 and lists amongst its members over the years many of South Africa's greatest golfers and most dedicated servants of the game.

The PGA is committed to training and serving golf pros whose principal aim is to offer a highly professional service to golfers in all aspects of the game.

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